That won't work, the link you are using is an html page.
Taken from question Displaying files (e.g. images) stored in Google Drive on a website
open part of the link with
uc and it will work. It will become
<img src="https://drive.google.com/uc?id=0B0etQtBsI2KmVGVmYjNOSS15VVk" />