I just looked at adding some in app purchases, and when I look at the difference between 'price' and 'proceeds' the apple cut is 46%. Anyone able to explain this, and is there a fix?
I'm Swedish, if relevant.
As pointed out it's the countries tax policies that can highly change the percentage you get. You can download a CSV file with all proceeds and calculate the actual percentages. General rule of thumb is 30% + VAT
I downloaded the file for your: https://dl.dropboxusercontent.com/u/14159989/pricing_matrix.csv